Search Engines Guides

What is SEO?

SEO refers to Search Engines Optimization.

Search Engine Optimization is the process of making your website to be search engines friendly. When someone enters a keyword which your website carries, your website has a good chance of appearing on top of the search engine results.

What is SEM?

SEM refers to Search Engine Marketing.

Search Engine Marketing is about promoting your website through posting advertisements on sites like google, yahoo and msn.

7 Ways to Promote your Website

1. Your Web Page Title

Write a descriptive and interesting title for your web page. Your keywords should appear first in your web page title. Avoid using ‘and’ and ‘the’ in your web page titles. Keep your web page title short and carry some suspense. These will make your web page more clickable.

<title>Here is Your Web Page Title</title>

2. Your Web Page Header Tag

Make sure your keywords appear in the beginning of your web page header. Search engines consider words that appear in your web page header to be important. By placing your keywords in the beginning of your web page header will improve your web page ranking in the search engines.

<h1>Here is Your Web Page Header</h1>

3. Your Web Page Description Meta Tag

Use your keywords and write a sentence or two to describe the content of your web page. Some search engines show your web page description just after your web page title.

 <meta name="description" content="Here is Your Web Page Description Meta Tag">

4. Your First Sentence of Your First Paragraph

Your keywords must be mentioned your first sentence of your first paragraph. Search engines expect you to talk about the important information of your website in your first paragraph.

5. Your Keyword Density

You may target to have an overall keyword density of around 2%. As a guide, every paragraph has 1 to 3 keywords. Do not overdo it.

6. Your Website Navigation

Keep your website navigation search engine friendly. Search engines don’t read JavaScript and Flash navigation menus. Search engines don’t like frames and overly-nested tables.

7. Your Site Map

Make sure you have a site map with links to all your web pages. This takes the search engines from your home page to every web page in your web site.

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